Through our extensive experience and expertise in real estate, we have the advantage of offering a full spectrum of services for projects ranging in size from four to four-hundred residences.  From condominiums to townhomes and single-family projects, we guide our clients on every task through every project.

Whether it’s market-rate sales or affordable housing, implementing lease-to-own programs to consultation and market analysis, McWilliams|Ballard guarantees an effective solution to every challenge.

New Home Sales

Beginning with due diligence and culminating with sales and settlement, McWilliams|Ballard provides comprehensive management throughout the project’s life-cycle.

McWilliams|Ballard helps each project secure a competitive advantage in the marketplace and guides our clients through the difficult day-to-day decisions by providing a talented team tailored to fit the project’s needs. Our services include:

Feasibility studies for land acquisition

  • Competitive Analysis Reports
  • Regional New Sales, Resales & Pipeline Analysis
  • Feasibility Studies for Acquisition, Development & Construction Financing
  • Assistance for Debt & Equity Partners

Product Design, finishes & pricing

  • Pricing Analysis to Evaluate Market Conditions for Similar Product-Line
  • Design Recommendations for Product-Line
  • Fit & Finish Guidance

Collateral Design, Environment & Media

  • Assist Brand Packaging for Sales Center, Interactive Displays, Marketing & FF&E
  • Oversee the Design & Development of Collateral
  • Targeted Media Placement & Campaign Execution

Onsite sales, marketing & sellout

  • Identify, Coordinate & Manage OnSite Team
  • Manage Sales Process from Lead Generation to Contract & Settlement


Market Research for Developers

McWilliams|Ballard provides comprehensive real estate sales and marketing services for builders and developers of all types. As part of our partnerships, McWilliams|Ballard guides its clients through the process of appropriate unit mix, sizing and finish level to maximize ROI and ensure the community maintains a competitive edge within the marketplace.

We provided market research and analysis for current and planned developments throughout the Mid-Atlantic and beyond. These services help our clients deliver the most competitive product in terms of design, pricing, marketing and sales strategies.

Market Research for Debt and Equity

Lenders and investors demand best-in-class services at every level of the development and sales process. McWilliams|Ballard partners with our clients to provide commercial-grade research and analysis for each property so that a thorough and comprehensive package is presented to potential lenders and equity participants.

Our deep ties and reputation within the investment community allow us to strategically bring developers and investors together.


McWilliams|Ballard offers comprehensive Lease-Up services to clients in the Mid-Atlantic Region. From Pre-leasing to full occupancy, we provide an end-to-end solution, including the following:

  • Full Onsite Leasing Staff, comprised of seasoned M|B Salespeople versed in the particular product and neighborhood of the subject property.
  • Unit-by-unit Proforma rent scheduled, including absorption projections, which is powered by the Market Research department.  Competitive shops, project comparables and real-time leasing dynamics help shape these recommendations.
  • Project launch management, including staffing, event coordination, and lead funnel management.
  • Comprehensive Marketing & Advertising Management, from creation to review and insertion


Purchasing & Selling

Our talented team of real estate professionals are the leading source of home sales and are positioned to help a buyer make the best decision based on their needs.  Our agents are there every step of the way from inspection to settlement.

When the time comes to sell your home, our agents will start the process by providing an analysis of overall market conditions, pricing trends, interest rates and other key indicators that may affect the sale.  Our agents are ready to help you by simplifying the sales and listing process to negotiate the best ROI for you.

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