Our extensive experience and expertise in all facets of multi-family real estate allows M|B to provide a full spectrum of services for projects ranging in size from 2 to 400 residences. From condominiums to townhomes and single-family projects, we guide our clients on every task through every project.

Whether market-rate sales, lease-up, affordable housing or consultation and market analysis, we bring our best-in-market knowledge and experience to every new project task

New Home Sales

Beginning with due diligence and design to the final sale and settlement, McWilliams|Ballard provides comprehensive management throughout the project’s life-cycle.

McWilliams|Ballard helps each project secure a competitive advantage in the marketplace and guides our clients through the difficult day-to-day decisions by providing a talented team best suited to fit the project’s needs. Our services include:

FEASIBILITY STUDIES FOR LAND ACQUISITION

Competitive Analysis Reports

Regional New Sales, Resales & Pipeline Analysis

Feasibility Studies for Acquisition, Development & Construction Financing

Assistance in Locating and Securing Debt & Equity Partners

PRODUCT DESIGN, FINISHES & PRICING

Pricing Analysis to Evaluate Market Conditions for Similar Product-Line

Design Recommendations

Fit & Finish Guidance

COLLATERAL DESIGN, ENVIRONMENT & MEDIA

Assist Brand Packaging for Sales Center, Interactive Displays, Marketing & FF&E

Oversee the Design & Development of Collateral

Targeted Media Placement & Campaign Execution

ONSITE SALES, MARKETING & SELLOUT

Assist Brand Packaging for Sales Center, Interactive Displays, Marketing & FF&E

Oversee the Design & Development of Collateral

Targeted Media Placement & Campaign Execution

Consulting

MARKET RESEARCH
FOR DEVELOPERS

As part of our partnership with developers, McWilliams|Ballard guides our clients through the design process, ensuring an appropriate unit mix, sizing and finish level to maximize ROI and ensure the community maintains a competitive edge within the marketplace.

We have provided market research and analysis for current and planned developments throughout the Mid-Atlantic and beyond. These services help our clients deliver the most competitive product in terms of design, pricing, marketing and sales strategies.

MARKET RESEARCH FOR
DEBT AND EQUITY

Lenders and investors demand best-in-class services at every level of the development and sales process. McWilliams|Ballard partners with our clients to provide commercial-grade research and analysis for each property so that a thorough and comprehensive package is presented to potential lenders and equity participants.

Our deep ties and reputation within the investment community allow us to strategically bring developers and investors together.

Leasing

McWilliams|Ballard offers comprehensive lease-up services to clients in the Mid-Atlantic Region. From pre-leasing to full occupancy, we provide an end-to-end solution, including the following:

  • Full onsite leasing staff, comprised of seasoned M|B salespeople versed in the particular product and neighborhood of the subject property.
  • Unit-by-unit Proforma rent schedule, including absorption projections, which is powered by the Market Research department. Competitive shops, project comparables and real-time leasing dynamics help shape these recommendations.
  • Project launch management, including staffing, event coordination, and lead funnel management.
  • Comprehensive Marketing & Advertising Management, from creation to review and insertion

Resales

Purchasing & Selling

Our talented team of real estate professionals are the leading source of home sales and are positioned to help a buyer make the best decision based on their needs. Our agents are there every step of the way from inspection to settlement.

When the time comes to sell your home, our agents will start the process by providing an analysis of overall market conditions, pricing trends, interest rates and other key indicators that may affect the sale. Our agents are ready to help you by simplifying the sales and listing process to negotiate the best ROI for you.

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