Last Updated December 2023
McWilliams Ballard Inc. (“McWilliams Ballard,” “We,” or “Us” as the context indicates) values your privacy as a user on the site and other websites for which McWilliams Ballard is the exclusive sales and marketing firm. This privacy policy (“Privacy Policy”) is designed to assist you in understanding how we use information you provide in connection with your use of the McWilliams Ballard website (the “Website”) and to assist you in making informed decisions when using the Website.
This Privacy Policy applies to the personal information you provide us when you (i) visit any website that we own, license, maintain or otherwise operate and that links to this Privacy Policy (each, a “Site”), (ii) purchase or receive services through the Site, or (iii) visit our facilities or otherwise contact or engage with us. For purposes of this Privacy Policy, the Site and all services furnished by McWilliams|Ballard through a Site shall be referred to collectively as the “Services.”
PLEASE READ THIS PRIVACY POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE SERVICES OR OTHERWISE PROVIDING US WITH PERSONAL INFORMATION, YOU ARE CONSENTING TO THE TERMS OF THIS PRIVACY POLICY AND ANY APPLICABLE COOKIE POLICY ON A SITE.
You must be at least eighteen (18) years of age to access the Services. McWilliams|Ballard is headquartered in the United States, and the personal information you provide to McWilliams|Ballard may be processed and stored in the United States and other jurisdictions. For more information on our data transfer practices, please see Section 9 (Data Retention and Localization).
1. Scope
This Privacy Policy applies to personal information that McWilliams|Ballard receives during its business operations as a “data controller” – which means those activities in which we determine the purpose and means of processing personal information. For purposes of this Privacy Policy, the term “personal information” means any information that, alone or in conjunction with other information or data, identifies or can be associated with a particular individual or household and that is subject to, or otherwise afforded protection under, a data protection law, statute, or regulation. The term “personal information” does not include anonymized or de-identified data that is not attributable to a particular individual or household and that is not otherwise subject to a data protection law, statute, or regulation. McWilliams|Ballard may anonymize or de-identify personal information, and such data is not subject to this Privacy Policy, and McWilliams|Ballard may use such data for any purpose.
2. The Types and Categories of Personal Information We Collect
McWilliams|Ballard collects personal information in order to provide our Services, comply with our legal obligations, promote our business interests, manage employment relationships and benefit programs, and for the other reasons set forth in this Privacy Policy. When you choose not to provide personal information to McWilliams|Ballard, we may not be able to provide you the Services or to complete a transaction you requested. Generally, we may from time to time collect the following types and categories of personal information during our business operations:
| PERSONAL INFORMATION | |
| CATEGORY | DESCRIPTION/EXAMPLES |
| Personal Identifiers | Identifiers, such as your name, alias, residential address, email address, account name, telephone number, customer identification number. |
| Registration Information | Information provided when you register for an account to use the Site, including usernames and passwords. |
| Online Identifiers (For more information, see “Technical Data” below) | Persistent identifiers that can be used to recognize you or your device over time and across different services, including a device identifier, an Internet Protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifiers, and similar technology. |
| Leasing and Property Management Services Data | Information relating to leasing and underwriting activity including social security numbers, driver’s license numbers and financial information, bank account numbers, and credit and debit card account numbers, credit and background checks, compliance with loan covenants, insurance claims management, and the sale of real estate. |
| Transaction Data | Records of the Services you selected, purchased, obtained, or considered, or your other purchasing or consuming histories or tendencies with respect to our Services. |
| Business Contact Data | Information related to employees, owners, directors, officers, or contractors of a third-party organization (e.g., business, company, partnership, sole proprietorship, nonprofit, or government agency) with whom we conduct, or possibly conduct, business activities. |
| Investment Data | Information about your investments with us, including investment amounts and information provided by completing subscription documents for deals closed, your personal investment entities and their co-owners and beneficiaries, and tax related information in connection with your investments with us. |
| Health and Disability Data | You may furnish us with health-related information in the event we undertake health screening or accommodate a disability when you engage with us. |
| Marketing and Communications Data | Information with respect to your marketing preferences and your subscriptions to our publications and alerts. |
| Internet and Electronic Network Data | Data pertaining to your access or use of the Site, including browsing history, search history, and information regarding your interaction with the Site or advertisements embedded on the Site or other third-party websites, and information derived from any device that connects to our WiFi services. |
| Your Feedback | Information you provide about our Services, which may include data gathered from any McWilliams|Ballard surveys or reviews submitted by you. |
| Visitor Information | Information an individual provides when visiting any physical location or premises of McWilliams|Ballard (e.g., visitor logs and registries, vehicle and parking information). |
| Video and Images | In some circumstances, you may provide us images (e.g., your use of a product) or we may record you via a video camera (e.g., on-premises security systems) or through video teleconferencing. |
| Geolocation Data | Information about the general city, state, or region in which a user of the Site is located. |
| Professional or Employment Data (For more information, see “Employment Applications and Talent Management” below) | If you apply for or accept a job with McWilliams|Ballard , we collect information set forth in a resumé, curriculum vitae, cover letter, and similar documentation, including contact details, employment history, skills, or qualifications, education-level, job compensation and benefit preferences, criminal record, credit history and similar data, and information provided about or by your references. |
| Inferences | Inferences drawn from some of the personal information categories identified herein and used to create a client profile. |
| Offline Information | Information collected offline including when you submit a paper application to rent or purchase an apartment or property, make a payment by check, or call or visit the management office. |
3. Technical Data
When you access the Site, we collect certain data automatically using technical means and tools (see, “Cookies and Tracking Technologies” section below for more details). This data relates to your device, as well as your experience on the Site and other websites. When you access and use the Site, we automatically collect details of your access to and use of the Site, including traffic data, usage logs and other communication data, and the resources that you access and use on or through the Site (e.g., browsing history, search history). We may also collect information about your device and internet connection, including the device’s unique identifier (e.g., device type, IMEI, Wi-Fi MAC, IP address), operating system, browser type, and mobile network information. The Site may collect “diagnostic” data related to your use of the Site, such as crash data and logs, performance data (e.g., launch time, hang rate, or energy use), and any other data collected for the purposes of measuring technical diagnostics.
4. Sources of Information
We collect the personal information identified herein directly from you when you use our Services, through automated means when you are using the Site, and from third parties. More specifically, we collect personal information from the following sources:
First Party / Direct Collection. We collect personal information directly from you when you use our Services, or whenever you directly engage with us, such as when you visit our offices or premises or otherwise contact us.
Automated Collection. As described above, we may collect information and data, such as usage data and cookies, through automated means when you use the Site (see “Technical Data” above and “Cookie and Tracking Technologies” below).
Third-Party Sources. We collect personal information from third parties, such as publicly available databases, social networking providers, advertising companies, our service providers, and third-party references.
5. How We Use Your Information / Purpose of Collection
We may use the personal information we collect about you in order to perform our Services, comply with our legal obligations, and promote our business interests.
| How Your Personal Information Is Used |
| Provide, operate, maintain, improve, and promote our Services. |
| Enable you to access and use our Services. |
| Process and complete transactions, and send you transaction related information, including purchase confirmations and invoices. |
| Send you messages and communications related to our Services (e.g., responses to your comments, questions, and requests, customer services), including by email and text messages. |
| Furnish technical notices, updates, security alerts, and support and administrative messages to you about our Services. |
| Provide you promotional and marketing communications (e.g., information about our Services, features, surveys, newsletters, offers, promotions, contests, and events). |
| Monitor and analyze trends, usage, and activities in connection with our Services to promote our business interests. |
| Investigate and prevent fraudulent transactions, unauthorized access to or use of our Services, and other illegal activities. |
| Personalize our Services, including providing features or advertisements that match your interests and preferences. |
| McWilliams|Ballard may collect and use your personal information for any other purpose for which we obtain your consent. |
6. Sharing Information / Third-Party Disclosures
We share your personal data as described below and in this Privacy Policy, and as permitted by applicable law.
| Category of Recipient | Purpose of Disclosure |
| Intra-Group | We may share your personal data with our parent company, and our affiliates, and subsidiaries. |
| Service Providers | We share personal data with third parties in connection with the delivery of our Services (e.g., credit card processing, customer service, business analytics, fraud prevention, legal compliance services, and advertising and marketing). |
| Business Partners | We may share your personal data with third parties that distribute our goods, products, and marketing materials. |
| Business Restructuring | Circumstances may arise where, for strategic or other business reasons, we decide to sell, buy, divest, merge or otherwise reorganize our businesses. We may disclose your personal data to the extent reasonably necessary to proceed with the negotiation or with the completion of a merger, acquisition, divestiture or sale of all or a portion of our assets. |
| Legal; Compliance; Legitimate Interests | We may disclose personal data (i) if required by law or government order, or with a legal process, (ii) to protect and defend our rights or property, or (iii) in urgent circumstances, to protect the health and personal safety of any individual. In addition, we may disclose your personal data with any third party when we believe such disclosure is necessary to defend or protect our legal, regulatory, or business interests. |
| Consent | In addition to the reasons for disclosure set forth herein, we may also disclose your personal data upon your consent. |
In the event that you facilitate a transaction with McWilliams|Ballard or request information from or otherwise engage with us, and such activities require McWilliams|Ballard to share your personal information with a service provider or other third party, you hereby consent to such disclosure and/or direct McWilliams|Ballard to intentionally disclose your personal information to the service provider or third party.
7. Social Media
We may engage with you on various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram). If you contact us on a social media platform for customer support or for other reasons, we may contact you via the social media’s direct message tools. Those communications to and from us are governed by this Privacy Policy. However, your use of a social media platform is also subject to the policies and terms of the relevant social media platform. Certain social media platforms also may automatically provide us with your personal information, the information we receive will depend on the terms that govern your use of the social media platform(s) and any privacy settings you may have set. The Sites include social media features and widgets (e.g., the “Facebook Like” button, the “Share This” button, and the like) or interactive mini-programs that run on the Sites. These features may collect your IP address and which Site page you are accessing and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Sites. Your interactions with these features are governed by the privacy statement of the relevant social media platform that provides them.
According to the terms and conditions governing certain social media platforms, you may request that the information, data, or other content we obtain from or through the social media platform (“Platform Data”) be deleted or modified. If you would like Platform Data related to you deleted or modified, please contacts us in accordance with the “Contact Us” section below and (i) identify the social media platform at issue and (ii) the Platform Data that you would like deleted and/or modified, and if modified, the modification to said Platform Data. We may also delete Platform Data if requested by the social media platform.
8. Links to Other Websites; Your Direct Third-Party Disclosures
As a resource to you, the Site may include links to third-party websites or provide you the opportunity to disclose information directly to third parties (e.g., credit card processors). Our Privacy Policy does not apply to such third-party websites or organizations. You assume all privacy, security, and other risks associated with providing any data, including personal information, to third parties via the Services. For a description of the privacy protections associated with providing information to third parties, you should refer to the privacy statements, if any, provided by those third parties.
9. Data Retention and Localization
The period during which we retain your personal information varies depending on the purpose for the data processing. For example, we retain personal information for as long as needed to provide you with our Services, to facilitate transactions you have requested, to comply with our legal obligations (e.g., tax filings, export control laws), to engage in marketing activities, and for as long as is necessary to defend our legal or business interests. In all other cases, we retain your personal information for as long as is needed to fulfill the purposes outlined in this Privacy Policy.
The personal information that we collect and process is primarily retained and stored in the United States. McWilliams|Ballard uses service providers that store personal information on our behalf in the United States and in other third countries. Please be aware that the United States, and these other third countries, may not provide the same level of protection of personal information as in your country, state, or other jurisdiction of residence or nationality, and when transferred to the United States or elsewhere, your personal information may be accessible by, or otherwise made available to, local government authorities and officials pursuant to judicial or administrative orders, decrees, and demands, or other domestic laws, statutes, and regulations. By continuing to provide us such information, you hereby acknowledge and agree that your personal information will be transferred to, and stored in, the United States and in such other third countries.
10. Security
We seek to protect the security of your personal information and use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. HOWEVER, NO INFORMATION SYSTEM CAN BE FULLY SECURE, AND WE CANNOT GUARANTEE THE ABSOLUTE SECURITY OF YOUR PERSONAL INFORMATION. MOREOVER, WE ARE NOT RESPONSIBLE FOR THE SECURITY OF PERSONAL INFORMATION YOU TRANSMIT TO THE SITE OR THE SERVICES OVER NETWORKS THAT WE DO NOT CONTROL, INCLUDING THE INTERNET AND WIRELESS NETWORKS, AND YOU PROVIDE US WITH ANY PERSONAL INFORMATION AND DATA AT YOUR OWN RISK. TO THE EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE OR OTHERWISE RESPONSIBLE FOR ANY DATA INCIDENT OR EVENT THAT MAY COMPROMISE THE CONFIDENTIALITY, INTEGRITY, OR SECURITY OF YOUR PERSONAL INFORMATION CAUSED BY A THIRD PARTY. The safety and security of your personal information also depends on you. Where we have given you (or where you have chosen) a username and password to access our Services, you are responsible for maintaining the security and confidentiality of those credentials and not revealing them to others. You must contact us immediately (and in any event within twenty-four (24) hours) if you have reason to believe that your username or password to our Services has been compromised. You acknowledge and agree that we may contact you via email or other electronic communications in the event we are legally required to notify you of a data security incident or event related to your personal information.
11. No Data Collected from Children
The Site is not directed at, nor intended for use by, children. As a result, if you are under the age of sixteen (16), you are prohibited from accessing or using the Services (including the Site) or with providing us with your personal information.
12. Publicly Posted Information; Product Reviews
You may, from time to time, have the ability to submit via the Site a comment on, provide an opinion about, rate, or otherwise discuss our Services (a “Review”). In other circumstances, you may directly provide us feedback on our business, our business sector, or the Services (“Feedback”). Any information or content you post in a Review or in your Feedback may be available to other users of the Site (and our social media platforms) and may be retrievable by third-party search engines, and third parties may also be able to download or share your Review and Feedback to social media websites or elsewhere. We recommend that you guard your privacy and anonymity and not upload any information in your Review and Feedback that you wish to remain confidential. Any third party with access to your information via the Site will be permitted to use the information in the same manner as if you submitted the information directly to that third party. Publicly posting any information on the Site is entirely voluntary on your part, and we recommend you carefully consider the information you choose to make publicly available. As between you and McWilliams|Ballard, any and all Reviews and Feedback shall be considered our confidential and proprietary information. In order for McWilliams|Ballard to utilize such Reviews and Feedback, you grant to McWilliams|Ballard a non-exclusive, perpetual, irrevocable, worldwide, royalty-free license, with the right to sublicense, under all relevant intellectual property rights, to use, publish, and disclose such Reviews and Feedback in any manner we choose and to display, perform, copy, make, have made, use, sell, and otherwise dispose of McWilliams|Ballard ’s and our sub-licensees’ products or services embodying such Reviews and Feedback in any manner and via any media we choose, without reference to the source. McWilliams|Ballard shall be entitled to use Reviews and Feedback for any purpose without restriction or remuneration of any kind with respect to you and/or your representatives.
13. Your Responsibilities
You are permitted, and hereby agree, to only provide personal information to McWilliams|Ballard if such personal information is accurate, reliable, and relevant to our relationship and only to the extent such disclosure will not violate any applicable data protection law, statute, or regulation or infringe upon a person’s data privacy rights or privileges. IF YOU PROVIDE PERSONAL INFORMATION (INCLUDING PERSONAL INFORMATION CONCERNING A THIRD PARTY) TO MCWILLIAMS|BALLARD , YOU EXPRESSLY REPRESENT AND WARRANT TO MCWILLIAMS|BALLARD THAT YOU HAVE THE FULL RIGHT AND AUTHORITY TO PROVIDE MCWILLIAMS|BALLARD WITH SUCH PERSONAL INFORMATION (INCLUDING PERSONAL INFORMATION CONCERNING A THIRD PARTY) AND THAT MCWILLIAMS|BALLARD ’S USE AND PROCESSING OF SUCH PERSONAL INFORMATION AS SET FORTH HEREIN WILL NOT VIOLATE ANY PERSON’S RIGHTS OR PRIVILEGES, INCLUDING RIGHTS TO PRIVACY. YOU HEREBY AGREE TO FULLY AND COMPLETELY INDEMNIFY MCWILLIAMS|BALLARD FOR ANY CLAIMS, HARM, OR DAMAGES THAT MAY ARISE FROM YOUR PROVISION OF PERSONAL INFORMATION (INCLUDING PERSONAL INFORMATION CONCERNING A THIRD PARTY) TO MCWILLIAMS|BALLARD.
14. Updating Your Information
It is important that the personal information that you provide to us is accurate and reliable. In certain circumstances, you may have the ability to directly edit your account to update and change your personal information (e.g., name, telephone number, email), and you must do so when such changes are warranted. You may review, update, or modify your personal data, including profile and contact information, at any time by contacting us in accordance with the “Contact Us” section below.
15. Email Marketing and Your Rights
You have the right to opt out of receiving email marketing communications from us. Generally, the email marketing communications that you receive from us will provide you an option to “unsubscribe” from receiving future email marketing communications from us. You may also unsubscribe from such email marketing by contacting us in accordance with the “Contact Us” section listed below. You hereby agree to immediately notify McWilliams|Ballard , in writing, in the event you no longer own, license, or use an email address to which you subscribed to receive email marketing from us.
16. Your Privacy Rights
Data Privacy Rights. You may be entitled to certain privacy rights under laws that may apply to you based on your state of residence or location:
- Right to Know (Specific Pieces of Personal Information). You may have the right to know the specific pieces of your personal information that we have collected about you.
- Right to Know (Categories of Personal Information). You may have the right to know (i) the categories of personal information we have collected from you; (ii) the categories of sources from which the personal information is collected; (iii) the categories of your personal information we have sold or disclosed for a business purpose; (iv) the categories of third parties to whom your personal information was sold or disclosed for a business purpose; and (v) the business or commercial purpose for collecting or selling your personal information.
- Right to Delete. You have the right to request that we delete your personal information that we have collected and retain.
- Right to Correct. You have the right to request that we correct inaccurate personal information that we have collected and retain.
- Right to Obtain a Copy. You may have the right to obtain a copy of your personal information processed by us, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
- Nondiscrimination. You have the right not to be subject to discrimination for asserting your rights.
Submit a Privacy Request. To submit a privacy request, you (or your authorized agent) may contact us using the “Contact Us” section below. If you are resident of California, your authorized agent must be registered with the California Secretary of State to conduct business in California.
Privacy Request Verification Process. If you (or your authorized agent) make any request related to your personal information, McWilliams|Ballard will ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. In particular, McWilliams|Ballard will, to the extent required or permitted by law, require you (or your authorized agent) to verify your request via email, request certain contact information or government identifiers, and we will match at least two pieces of such personal information with data that we have previously collected from you before granting you access to, erasing, or correcting, specific pieces or categories of personal information, or otherwise responding to your request. We may require written documentation that demonstrates a third party is authorized to serve as your agent for the purposes of submitting the requests set forth herein, unless you have provided the authorized agent with power of attorney.
Opt-Out Rights / Do Not Sell My Personal Information. You may have the right to opt out of the “sale” of their personal information. However, McWilliams|Ballard does not sell your personal information to third parties for profit or monetary or other valuable consideration, and therefore we do not provide opt-out request processes for the sale of personal information (because we do not undertake such activities).
You may have the right to opt out of the “sharing” of their personal information. While McWilliams|Ballard currently does not share your personal information as that term is defined in applicable law, it is possible that McWilliams|Ballard may use third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners, and such features, tools and marketing relationships then might involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” or a “Do Not Sell/Share My Personal Information” link on the footer of the Site) to set your cookie preferences. You, or your authorized agent, may also contact us in accordance with the “Contact Us” section listed below.
Opt-Out Rights / Targeted Advertising. You may have the right to opt out of having your personal information used for targeted advertising purposes. McWilliams|Ballard uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. You, or your authorized agent, may also contact us in accordance with the “Contact Us” section listed below.
Opt-Out Rights / Profiling. You may have the right to opt out of having your personal information used for profiling in furtherance of decisions that produce legal or similarly significant effects. However, McWilliams|Ballard does not engage in such activities.
Limit Use of Sensitive Personal Information. McWilliams|Ballard does not use or disclose sensitive personal information for reasons other than those expressly permitted by applicable law, and therefore we do not provide individuals with the ability to limit how we use or disclose such sensitive personal information.
California “Shine the Light”. Under California Civil Code Section 1798.83 (“Shine the Light”), California residents have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal information, as defined under Shine the Light, such as name, email address, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties; however, we do not disclose personal data to third parties for their direct marketing purposes.
Privacy Requests Appeals Process. In certain jurisdiction, you may have the right to appeal a decision McWilliams|Ballard has made with respect to your privacy request. To submit a privacy rights decision appeal, please email us in accordance with the “Contact Us” section listed below, with the subject line “ATTN: Privacy Appeals,” and describe the nature of your request, and the reason for requesting an appellate review.
If you are a resident of Colorado, you may file privacy complaints with the Colorado Attorney General at: https://coag.gov/file-complaint/.
If you are a resident of Virginia, you may file privacy complaints with the Virginia Attorney General (https://www.oag.state.va.us/contact-us/contact-info).
17. Do-Not-Track Signals
Some web browsers may transmit “do-not-track” signals to the website with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they are even aware of them. Unless otherwise required by law, we currently do not take action in response to these signals.
18. Persons with Disabilities
McWilliams|Ballard strives to ensure that every person has access to information related to our Services, including this Privacy Policy. Please contact us if you would like this Privacy Policy provided in an alternative format, and we will seek to meet your needs.
19. Employment Applications and Talent Management
As part of our recruitment and talent management process, we collect personal information with respect to individuals who are interested in working for us. In this context, we collect employment and application data, such as the following: contact information (e.g., name, title, residential or postal address, telephone number, and personal email address); information in a curriculum vitae, resumé, cover letter, or similar documentation; details regarding the type of employment sought, willingness to relocate, job compensation and benefit preferences; health data (e.g., medical conditions); information related to your background, education, criminal record, credit history and similar data; information provided about or by your references or other third parties related to your employment history, skills, qualifications, or education; and information related to previous applications to us or previous employment history with us. When permitted by law, we may collect information about your race and ethnicity to assist with our diversity and inclusion programs. We use this information for the following purposes: to identify and evaluate job applicants; to verify your information; to complete employment, education, background and reference checks; to communicate with you about the recruitment process and your application; to comply with our legal, judicial, regulatory, administrative, or other corporate requirements; to analyze and improve our application and recruitment process; to accommodate individuals who may have specialized needs during the employment process; and to protect the rights, interests, and property of our business, other job applicants, employees, or the public, as required, or permitted, by law. We share this personal information with third parties (see “Sharing Information / Third-Party Disclosures”), and we may also use this employment and application data for any other purpose set forth in this Privacy Policy.
20. Events and Video Teleconferencing
McWilliams|Ballard hosts and uses video teleconferencing platforms to facilitate conferences, meetings, training events, and other programs. We often use online platforms that are owned and administered by a third-party service provider (e.g., Google, Zoom, WebEx, Skype for Business). Please be aware that our video teleconferencing may record the content, conversations, and discussions thereon, and such records may be stored or retained by our third-party service providers. By participating in our events and video teleconferencing, you hereby consent to the collection and retention of any information provided therein, and you hereby consent to the recording of such activities.
21. Cookies and Tracking Technologies (Cookie Policy)
We and our service providers and marketing partners, use cookies and other tracking technologies within the Site to monitor and record any and all activities and communications to, from, and on, the Site in order to safeguard, improve, and analyze usage of, the Site, and for the other purposes listed in this Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such tracking, site monitoring and recording by us, and our service providers and marketing partners. Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies (i.e., web beacons, pixels, clear gifs, and other similar technologies) work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Site. Accordingly, Cookies and Other Tracking Technologies allow our Site to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. It may be possible to refuse to accept cookies by activating the appropriate setting on your smartphone or device. However, if you select this setting, some parts of the Site may become inaccessible or not function properly. You can find more information about cookies at www.allaboutcookies.org.
Google Ads and Analytics. We use “Google Analytics” to collect information about the use of our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other websites they used prior to coming to the Site. We use the information we get from Google Analytics only to improve our Site. Google Analytics collects only the IP address assigned to your device on the date you visit our Site rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Site by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Site are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.
Facebook. The Company uses Facebook cookies and pixels to measure, optimize and build audiences for advertising campaigns served on Facebook. They enable the Company to see how our users move between devices when accessing our Sites and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analyzing which content a user has viewed and interacted with on our Sites. To find out more about the privacy settings by Facebook and the options to change them, please see Facebook Privacy Settings Link (you must be logged into your Facebook account).
Non-Cookie Technologies. We may deploy on our Sites certain types of “Non-Cookie Technologies” provided by our service providers to support our digital advertising programs. These technologies often include browser cache, locally stored objects, or the creation of a statistical identifier wherein an identifier, much like a cookie identifier, is calculated based on the characteristics of a browser or device that distinguishes it from other browsers or devices. These identifiers are calculated either from the data your browser or device shares automatically or with additional data specifically requested from your browser or device. For more information, see https://thenai.org/wp-content/uploads/2021/07/NAI_BeyondCookies_NL.pdf.
22. Changes to the Policy
We reserve the right to amend this Privacy Policy at any time. We will notify you if this Privacy Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Privacy Policy to determine whether any amendments have been made hereto. Your use of the Services and continued use of the Services after any amendments are made to this Privacy Policy, signifies your consent to this Privacy Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Privacy Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review the Privacy Policy to determine whether any amendments have been made hereto.
23. Contact Us
If you have questions regarding this Privacy Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us at the following: (email) legal@mcwb.com, (telephone) 703.535.5550, (mail) McWilliams|Ballard 1029 N Royal St Ste. 301, Alexandria, VA 22314, or via our website’s contact form.