NEW DEVELOPMENT SALES
Comprehensive real estate project management that brings you from conception to closing
With decades of experience, McWilliams Ballard is the trusted, centralized hub for new development sales and marketing, providing expert recommendations, detailed marketing research, community branding, and due diligence.
- Research & Planning
Competitive market feasibility studies and analysis. Comprehensive regional pipeline and resale reporting. Idealized unit mixes. Memorandums and opinions of value.
- Team Creation & Community Design
Deep partnerships and relationships with regional, national, and global design organizations, financial institutions, attorneys, and governments. Comprehensive floorplan review. Finish and programming recommendations.
- Branding & Campaign Building
In-house creative agency. Naming, logo, and branding toolkit. Sales center design. Collateral development. Marketing campaign building. Advertising/paid media buying, placement, and comprehensive reporting. Public relations and social media management.
- Sales-to-Settlement On-site Execution
Extensive on-site training. Deep building and construction knowledge. Talented and experienced agent pool for best community fit. Continuous principal-level oversight. Fully transparent reporting and insights.
MULTIFAMILY LEASING MANAGEMENT
Rental Apartment Lease-ups & Stabilization Requires a True Expert
From development and pre-leasing to lease-up and stabilization, we provide end-to-end sales and marketing solutions for small, medium, and large residential rental properties.
- Research & Planning
Unit-by-unit pricing and view studies. Absorption projections. Price escalation methodologies. Institutional financing memorandums. Comparable building and finishes analysis.
- Building Programming & Logistics Improvement
Integration of Yardi, Hyly, BlueMoon, and Docusign. Multi-touch streamlining of leads from lead to move-in. Programmatic review of amenities for highest return.
- Branding & Campaign Building
In-house creative agency. Naming, logo, and branding toolkit. Leasing office design. Collateral development. Marketing campaign building. Advertising/paid media buying, placement, and comprehensive reporting. Public relations and social media management.
- Onsite Execution
Extensive on-site training. Deep building and construction knowledge. Talented and experienced agent pool for best community fit. Continuous principal-level oversight. Fully transparent, customized reporting and insights.
COMMERCIAL-TO- RESIDENTIAL CONVERSIONS
Expert guidance, planning, and management for all your commercial conversion needs
Thinking of converting your commercial property to residential? If so, we’re your all-in-one partner, providing guidance, analysis, public relations, and operational planning.
- Deal analysis
Building & materials cost guidance. Acquisition, development, and construction financing analysis. Identifying and securing debt & equity partners.
- Local government zoning and housing laws analysis
Permit process support. Inclusionary zoning and affordable dwelling unit expertise.
- Public support & community relations
Public sentiment surveys & campaigns. Public meetings management. Public relations and external communications management.
- Renovation planning
Exterior and interior design team recommendations. Competitive market analysis. Sales and leasing mindset in value engineering.
RESIDENTIAL RESALES
Full-service representation for buyers and sellers
Our talented team of real estate professionals are positioned to help every buyer and seller make the best decision based on their wants and needs. From inspection to settlement, our agents are there every step of the way.
- Competitive Market Analysis
Individualized home pricing recommendations. Submarket trends and lending environment reporting. Advertising and demographic targeting.
- Listing Process
Cosmetic improvements and recommendations. Inspection management. Professional photography, 3D modeling and walkthrough creation. Streamlined DocuSign and digital paperwork approach.
- Open Houses & Touring
Individualized marketing and sales strategy based on seller and buyer needs. Consistent feedback and communication to ensure smooth showings.
- Settlements
Detailed oversight from contract to settlement. Recommendations for lenders, closing attorneys, inspectors, and others. Solutions-oriented mindset to overcome hurdles.
DEVELOPER,
DEBT & EQUITY CONSULTING
Market consulting at every stage for every type of project
In addition to our standard services for new home developments, multifamily leasing properties, commercial-to-residential conversions, and resales, McWilliams Ballard can also serve as your trusted research partner and market expert for any and all current and planned projects.
- Market Research
Competitive pricing analyses. ROI financial evaluations. Multiple scenario planning. Risk analysis.
- Developer & Investor Introductions
Deep network of clients and financiers for funding, development, construction, and permanent debt sourcing.
- Lender & Equity Partner Package Development
Semi-annual market-wide reporting. Customizable memorandums for financial institutions.
- Design Guidance
Building mix and unit sizing recommendations. FF&E partner identification. Building amenity programming.
interested in working together?
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