Sarasota, FL – March 13, 2025

McWilliams|Ballard Sarasota is proud to partner with JEBCO Ventures and Omnium Real Estate in the official opening of the sales gallery for The Edge Sarasota. This new boutique, luxury condominium located in the heart of downtown Sarasota officially opened the doors to its sales gallery on Thursday, March 13, 2025. The event drew significant interest from potential buyers and the local real estate agent community, marking a pivotal milestone in the project’s timeline. “We couldn’t be more thrilled to be a part of The Edge condominium project along side JEBCO Ventures and Omnium Real Estate. The Edge will be such an exciting addition to downtown Sarasota and all it has to offer residents, from fine dining to the arts and beyond,” said Niki Piersall, Partner with McWilliams|Ballard Sarasota, the firm handling sales and marketing for the project.

The Edge offers 27 meticulously designed residences that perfectly blend private comfort with five-star amenities in a boutique setting. This ten-story community features generous open floor plans, curated designer finishes, direct private elevator access and expansive outdoor living spaces, all designed to maximize Sarasota’s iconic views for panoramic window walls. Homeowners will enjoy over 15,000 square feet of indoor and outdoor amenity space to include a resort-style pool and spa, cold plunge, state-of-the-art fitness center, infrared sauna and numerous entertaining areas, creating an effortless lifestyle for the discerning buyer.

Located at 290 Cocoanut Avenue, The Edge is nestled in the vibrant cultural hub of downtown Sarasota, offering proximity to theaters, galleries, museums, and a variety of dining and shopping options. This prime location allows residents to immerse themselves in the city’s sophisticated yet laid-back atmosphere. “We intentionally designed The Edge with a sophisticated Sarasota downtown resident in mind,” says Sadek Omar, Parter at Omnium Real Estate. “Whether its entertaining at home with the cinematic views of the city as a backdrop or enjoying dinner at one of the great restaurants around the corner from The Edge, this property truly offers all the best of Sarasota within walking distance.”

Following the successful reveal, the sales gallery is now open for private appointments. To book a private appointment, please call (941) 390-1412 or by registering online at www.theedgesarasota.com.

The sales gallery is located at 1801 Main Street, Sarasota, FL 34236.

About McWilliams|Ballard Sarasota
McWilliams|Ballard Sarasota is the foremost new home sales and marketing firm on the East Coast. With over 50 years of combined experience, their premier sales partnership approach has enabled them to design, market, sell and consult on projects of all sizes nationwide. During its 28-year history, McWilliams|Ballard has worked in 13 states nationwide, creating partnerships with developers and builders to provide sales and marketing solutions from project inception to the final closed sale. In addition, the firm also provides consultation and market research used by some of the most renowned developers and investment groups in the country.

About Omnium Real Estate
Omnium Real Estate is a real estate development and investment firm that seeks to create value and capitalize on opportunities through a variety of asset types, including residential, mixed-use, retail, industrial, and hospitality properties. From luxury high-rises to upscale shopping centers, Omnium’s developments are synonymous with style and sophistication. The company’s success is driven by its team of experienced professionals who are passionate about creating exceptional experiences for residents, tenants, and guests.

About JEBCO Ventures
JEBCO Ventures has been a leading force in property development for over 45 years. Our team of partners is accredited in every aspect of acquisition, development, finance, operations, marketing, and sales, ensuring each project is handled with the utmost care and expertise. We have experience with a wide range of commercial projects, from hotels and high-rise residential buildings to mixed-use developments, freestanding retail centers, and luxury residences. No matter what the project may be, we always strive to exceed our clients’ expectations and deliver the highest quality results.

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