McWilliams|Ballard Announces The Start of Sales At Slade


Alexandria, Virginia – January 17, 2018

McWilliams|Ballard is proud to announce the grand opening and commencement of sales at Alexandria’s newest townhome community, Slade Townhomes. Situated in Old Town Alexandria, the 18 newly developed luxury townhomes are now open for sales with 50% of Phase I under contract.

Slade offers buyers spacious layouts and a variety of floorplans that range in size from 2,200 square feet to over 2,600, all while emphasizing natural light in a prime Alexandria location.  Every home features designer finishes and buyers have the opportunity to customize their homes while Phase II and III are under construction. Homes consist of 4 levels with 3 bedrooms, 3.5 baths, and private loft terraces providing expansive views of the Potomac River, Masonic Temple and downtown Washington, DC, as well as garage parking.

“McWilliams|Ballard is extremely happy with the sales pace we’ve seen prior to the Grand Opening,” says Chris Ballard, Principal at McWilliams|Ballard, “With the market constantly looking for product in prime locations, we are not surprised at the response to these new homes. The townhome market in Alexandria, VA, is still very strong, and our initial success at Slade is proof of that.”

Founded in 2007 and based in Washington DC, Northfield Development & Construction is a developer and builder with a specific focus on in-fill land development and construction.  Northfield worked closely with the City of Alexandria to design and develop Slade Townhomes into a project that enhances the surrounding community and neighborhood.  “We spent a good deal of time perfecting home layouts, carefully considering the functionality of all livable spaces, reports Northfield Development’s Principal Nathan Hamman. We believe that the product will be a welcome addition to Alexandria and we look forward to welcoming new homeowners to this special neighborhood.” The collection of up-scale townhomes is ideally located in the center of Old Town, providing residents excellent access to shopping, amenities and service. Furthermore, with Braddock Road Metro less than a 5-minute walk from Slade, owners have access to the entire Metropolitan Area right outside their doorstep.


McWilliams|Ballard, based in Alexandria, Virginia, is a real estate sales and marketing firm specializing in the sales and marketing of new condominiums, townhomes and mixed-use communities. During it’s 20 year history, McWilliams|Ballard has worked in 13 states nationwide, creating partnerships with developers and builders to provide sales and marketing solutions from project inception to the final closed sale. In addition, the firm also provides consultation and market research used by some of the most renowned developers and investment groups in the country.