Last updated June 05, 2023
This Cookie Policy explains how McWilliams Ballard (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://mcwb.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, McWilliams Ballard) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
Visitors may wish to restrict the use of cookies, or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored — either through built-in functionality or by utilizing third party plugins.
It’s important to note that restricting or disabling the use of cookies can limit the functionality of sites, or prevent them from working correctly at all.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
Essential website cookies:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
Name:JSESSIONID
Purpose:Used to maintain an anonymous user session by the server in Java™ 2 Platform Enterprise Edition web applications. It is a necessary cookie that expires at the end of a session.
Provider:www.mbrealinsite.com
Service:JavaServer Pages Technologies View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:session
Performance and functionality cookies:
These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
Name:AWSALBCORS
Purpose:For continued stickiness support with CORS use cases after the Chromium update, we are creating additional stickiness cookies for each of these duration-based stickiness features named AWSALBCORS (ALB).
Provider:www.mbrealinsite.com
Service:Amazon Web Services View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:7 days
Name:AWSALB
Purpose:These cookies enable us to allocate server traffic to make the user experience as smooth as possible. A so-called load balancer is used to determine which server currently has the best availability. The information generated cannot identify you as an individual.
Provider:www.mbrealinsite.com
Service:Amazon Web Services View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:7 days
Analytics and customization cookies:
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
Name:__utmt#
Purpose:Used to control the speed of requests to the website’s server. Expires after the session and is a HTTP type cookie.
Provider:mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:9 minutes
Name:_gat
Purpose:Used to monitor number of Google Analytics server requests when using Google Tag Manager
Provider:.mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:less than 1 minute
Name:#__utm.gif
Purpose:Logs the details about the visitor’s computer and browser using Google Analytics Tracking Code. The cookie is a pixel tracker type and is only active during the browsing session.
Provider:ssl.google-analytics.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:pixel_tracker
Expires in:session
Name:__utmz
Purpose:Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
Provider:mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:5 months 30 days
Name:__utma
Purpose:ID used to identify users and sessions
Provider:mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 1 month 4 days
Name:__utmb
Purpose:Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analtyics server.
Provider:mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:29 minutes
Name:_gid
Purpose:Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider:.mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:23 hours 59 minutes
Name:__utmc
Purpose:Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
Provider:mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:session
Name:__utmt
Purpose:Used to monitor number of Google Analytics server requests
Provider:mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:9 minutes
Name:_ga
Purpose:Records a particular ID used to come up with data about website usage by the user
Provider:.mcwb.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 1 month 4 days
Name:gen_204
Purpose:__________
Provider:maps.googleapis.com
Service:__________
Country:United States
Type:pixel_tracker
Expires in:session
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:
- Google Chrome
- Internet Explorer
- Mozilla Firefox
- Safari (Desktop)
- Safari (Mobile)
- Android Browser
- Opera
- Opera Mobile
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you use Flash cookies or Local Shared Objects?
Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please message us here: https://mcwb.com/contact-us/
