Category: Press

Urban Turf Covers Bethesda’s Tallest Condominium, Cheval

The Tallest Condominium in Bethesda Now Open for Sales

October 4, 2016


4960 Fairmont Avenue, Bethesda, MD, 20814

Touted as the tallest condominium residence in downtown Bethesda, Cheval is set to redefine the city’s skyline. Cheval is elevating luxury living in Bethesda, rising 17 floors above the city, at the corner of Fairmont Avenue and Old Georgetown Road.

Just steps from the Bethesda Metro station and a short walk to Woodmont Triangle and Bethesda Row, Cheval is surrounded by the area’s best shopping, dining and entertainment. This ideal, urban location is considered a “Walker’s Paradise,” with a Walk Score of 97 out of 100.

A rendering of the living room space at Cheval.

When completed, in 2017, Cheval will offer floorplans ranging from one-bedroom condos to penthouse residences with private rooftop terraces, priced from the $700’s to over $3 million.

A rendering of a bathroom at Cheval.

These modern residences will feature eight-foot walls of windows, inviting in abundant natural light and providing gorgeous panoramic views of downtown Bethesda. Each residence will also include a private balcony, a terrace or both.

The rooftop terrace at Cheval.

Residents at Cheval Bethesda will have access to unparalleled amenities: on-site garage parking, a state-of-the-art fitness center and yoga room, as well as a rooftop social area featuring a bar and a stylish club room. Cheval’s on-site concierge will provide a variety of services to complement residents’ lifestyles, including dry cleaning, dog walking and grooming, car detailing, transportation arrangements and in-residence catering.

Prospective residents, realtors and other interested parties can visit ChevalBethesda.comor call (301) 476-1527 for more information. The Cheval Bethesda sales gallery is also open daily at 7706 Woodmont Avenue in Bethesda, and private appointments are available.


Washington Post Classifies The Lauren “A Taste of Manhattan in Bethesda”

A taste of Manhattan in Bethesda

By Michele Lerner and Deborah K. Dietsch September 29 at 7:00 AM

When arriving home from a vacation means tossing your keys to the valet parking attendant who greets you by name, chatting with the concierge about your theater tickets and walking into a freshly cleaned home with a restocked refrigerator, you may feel as if you’re a chic New Yorker living on Manhattan’s East Side. Instead, you could be living a pampered life at the Lauren, one of Bethesda’s newest and costliest new condominiums, developed by 1788 Holdings and Persimmon Capital Partners.

“Our residents are what I call ‘working wealthy’ people who may have another home elsewhere and who travel often,” says developer Larry Goodwin, principal of 1788 Holdings, a real estate development company in Bethesda. “They are short on time and longer on money, so they value every amenity we can provide that creates more time for them.”

Goodwin previously developed upscale residential buildings for Goldman Sachs in New York City, which he says influences his emphasis on elegant design and high levels of service for residents at the Lauren.

“We always shoot for timeless elegance, nothing trendy,” Goodwin says.

“We lived in a single-family home in Rockville for 40 years, but we’re both from New York City and wanted a walking lifestyle and a more urban environment,” says Karen Lowe. “We looked everywhere over a few years and realized that Bethesda worked well because we can be close to our friends and to the things we like to do. We hardly ever use our car.”

After Goodwin purchased the site at 4901 Hampden Lane from Ron Paul, chief executive of EagleBank, he worked with architect Robert Swedroe of Robert M. Swedroe Architects and Planners in Miami and interior designer Jeff Akseizer of Akseizer Design Group in Alexandria to design the Lauren. Goodwin named the building after his sister Lauren and Paul’s daughter Lauren, as well as to evoke the classic American style of fashion designer Ralph Lauren.

The Lauren comprises 29 condos ranging from $950,000 for a 1,189-square-foot one-bedroom unit to $4.8 million for a 3,500-square-foot three-bedroom condo. The penthouse, which has 5,760 square feet, is priced at $10.5 million. Monthly condo fees are 97 cents per square foot, ranging from $1,153 up to $5,562 for the penthouse.

Luxurious Communal Spaces

Residents and guests enter the Lauren through a two-story lobby with textured glass panels and a glass sculpture designed and crafted by Savoy Studios in Portland, Ore. A backlit glass panel on the granite-clad exterior of the seven-story building glows at night to mark the entrance.

“When we did our market research, we realized that our buyers would be doing high-end customization of their units, so we knew the amenities had to be as great as the units,” Goodwin says. “The level of luxury has to be the same: No one wants to be in a party space that’s a plain box if their unit is beautifully customized.”

The Onyx Lounge on the lower level of the Lauren, designed by Akseizer, has a backlit slab of onyx behind the bar, an onyx-topped table for eight and herringbone-patterned wood flooring. There are wing chairs near the entrance to the room, another sitting nook and a gas fireplace in the main sitting area.

“We wanted to make the lounge into a space people could use spontaneously, with different seating areas so more than one group of people could use it at once,” Goodwin says. “At the same time, we wanted the space to be elegant enough to use for special events or even a board meeting.”

Residents can reserve the lounge for private entertaining, which has an adjacent catering kitchen.

The wine program at the Lauren includes the services of Jarad Slipp, a master sommelier and estate director of RdV Vineyards in Delaplane, Va. Each homeowner has a wine locker with racks for 50 bottles and can consult with Slipp about wine collecting. Quarterly wine tastings are held in the lounge.

Also on the lower level is a 24-hour fitness center with exercise equipment and two personal trainers on call for homeowners at $50 per hour.

The Lauren’s roof deck, inspired by the outdoor lounge area of the Four Seasons Hotel in Beverly Hills, Calif., has seven seating areas and four wet bars, shaded by pergolas with granite piers. This area also includes a catering kitchen and restrooms. The other side of the roof has been divided into seven private decks, each with a wet bar, that come with units on the fifth, sixth and seventh floors.

Concierge Services Beyond Convenience

Perhaps more important to buyers at the Lauren than the wine lounge, fitness center and roof terrace is the level of service provided to smooth their lives.

“The best thing we can do for the residents is to free up their time and make their life easier,” Goodwin says.

Lauren residents can enjoy hotel-style room service from one of several restaurants in the area, delivered by the concierge staff at the condo. The Indigo Rewards program for homeowners entitles them to discounts and services from businesses that have partnered with the Lauren, such as Bethesda Florist, Equinox Bethesda, Pottery Barn, Super Cleaners, Urban Country, artisanal oil and vinegar store Secolari and grocery delivery service Relay Foods. Restaurant partnerships include Kapnos Kouzina, La Madeleine, Mon Ami Gabi, Mamma Lucia, Nando’s Peri-Peri, Redwood Restaurant and Bar and Silver.

Concierge member Amelia Hess walks a dog for a resident. (Sarah L. Voisin/The Washington Post)

The front lobby features a large glass sculpture made by Savoy Studios in Portland, Ore. (Sarah L. Voisin/The Washington Post)

Each new homeowner at the Lauren receives a welcome gift from the developer of a $500 gift certificate to use at local restaurants.

In addition to delivering meals, the concierge staff can arrange housekeeping services, personal catering and chef services, pet sitting, event planning, appointment scheduling, gift coordination, travel bookings and shipping and delivery services. The “While Away” program takes care of units while the owners are out of town, cleaning out their refrigerator when they leave, watering plants and restocking the kitchen before their return. The concierge can take care of car appointments and meet contractors for maintenance appointments.

“We want the concierge to blend into residents’ lives,” Goodwin says. “There are always two concierges behind the front desk, one for every 14 couples in the building. We’re asking residents to tell us what they want and we’re hopeful that everyone will develop a close relationship with the concierge, to the point that they’re comfortable that the concierge has their American Express card number on file.”

The great room includes a gas fireplace with built-in shelving and cabinets and access to the terrace. Nearby is the master bedroom suite, which has two walk-in closets. The master bathroom has a TV screen hidden in the mirror, a standard feature at the Lauren; marble flooring and double sinks. This unit also has an office with a Juliet balcony and a built-in desk, a second bedroom with a private full bathroom and a laundry room with a sink.

Lauren buyers are provided with customization services from California Closets. The Lowes also had a desk, shelves and cabinets built into the office and customized shelves and cabinets built into their bedroom.

The Washingtonian Takes A Look Inside The Corey

First Look: Inside the Corey Condos in Trinidad

The Corey sits on the corner of Florida Ave., NE, and Orren St., NE. Some photos by Marisa M. Kashino, others courtesy of Lock 7 Development.

Until now, DC’s Trinidad has been a neighborhood of single-family rowhouses with some small, multifamily buildings scattered among them. Larger-scale condo and apartment projects have kept mostly to the H Street Corridor, just to the south. The Corey, a 49-condo, mixed-use building from Lock 7 Development, changes that. Its first few residents recently moved in, and more than half of its units are sold or under contract. (Ditto Residential is finishing up another, similarly sized building a block away.)

The Corey’s remaining units range from a 461-square-foot studio for $319,900 to a 1,050-square-foot, two-bedroom, two-bath for $609,900. The priciest unit, listed for $700,000, has already sold (McWilliams Ballard is handling sales). Lock 7 is clearly targeting buyers who aren’t car-dependent—while the building has only eight parking spaces, it has an impressive bike room, plus a wall-mounted flatscreen in its lobby showing the area’s public transit schedules in real time.

Here’s a look inside.

The entrance to the Corey at 1111 Orren St., NE.
The bike storage room comes with pumps and tools for residents to use. There’s also a water bottle-filling station nearby in the lobby.
The open kitchen, living, and dining area of a two-bedroom condo.
Nearly all the units have some private outdoor space. The door in this living room leads to a balcony.
Kitchens include quartz countertops and GE Energy Star stainless steel appliances.
An en suite master bathroom with frameless shower door and handmade subway tile.
A full-size guest bath.
For a fee, buyers can choose to replace the bedroom carpeting with laminate to match the living room and kitchen flooring.
Shared amenities include a roof-deck and a small workout room. Condo fees range from $200 to $499, and cover all utilities but electric.
Construction on a ground-floor retail space is still wrapping up. The developer hopes to attract a coffee shop as a tenant.

Washington Post Explores Vienna Grove

An enclave of Craftsman-style single-family houses in Vienna, Va.

By Audrey Hoffer September 20

On a little piece of land just up a driveway from Courthouse Road in Vienna, Va., eight spacious Craftsman-style single-family houses are taking shape along a short cul-de-sac.

This is the Vienna Grove property by Christopher Cos., a locally owned firm based in Oakton, Va. One day recently, there was one model house, one framed, one foundation laid and one tall pile of dirt next to a red dump truck filled with construction materials. The site remains a work in progress that shows the evolution of a house from hole in the ground to skeleton to half-finished to ready for sale.

Lot sizes range from about 7,000 to 13,000 square feet, or a little more than a sixth of an acre to a little less than a third. One house is sold and seven are on the market. McWilliams Ballard is handling sales.

They live on the northeast side of Vienna and wanted to stay in Vienna because “it’s an eclectic town,” Wilson said.

They looked around for a while and then went to 11 houses in one day. “We were either crazy or dedicated,” he said. “This was by far the best one we saw.” So they signed a contract.

“As we walked through, the craftsmanship and attention to detail was excellent, and there were no minor flaws. The other thing appealing to us was the high level of standard finishes. We didn’t need to get upgrades. They were definitely a selling point,” he said.

Lots face trees: The kitchen, in the back left corner, has space for a breakfast nook with a table and chairs and melds seamlessly with a large family room. Wilson liked that the “family room and kitchen are in one piece and the den is on the first floor. The space isn’t broken up with a formal living room,” he said. A deck can be built off the kitchen, and on most of the home sites, it will face trees. A mudroom leading into the garage is a place for sneakers, sunscreen and bug spray, and boots in the winter.

Four bedrooms fill out the second floor, and none of them share a wall, enhancing privacy and quiet. Two bedrooms share a bathroom, one has an en-suite bathroom, and the master bedroom and bath stretch across the back end of the house. Wilson and his wife like the upstairs layout and the master bathroom with dual vanities on opposite walls.

The finished basement is designed to be personalized into a bedroom suite, a lounge (perhaps with a wet bar), a play area, a media room, an office, or an exercise room. If it becomes an exercise room, a rubberized floor, full wall mirror and recessed ceiling lights are options.

“The lot size is very nice, too,” Wilson said. “Not too big or small. Having an acre is nice, but someone has to mow it.”

Urban Turf Discovers NoMa’s First High-Rise Condominium, The Lexicon

Size Meets Luxury at NoMa’s First and Only High-Rise Condominium

September 15, 2016

An external rendering of The Lexicon.

The Lexicon, a strategically located luxury condominium development in the vibrant and growing NoMa neighborhood, brings together the best in convenience and modern amenities (map). Developed by the Bush Companies, creators of urban high-rise condominium homes such as Elan at East Market, 414 Water Street and 2020 Lofts, The Lexicon recently opened its sales gallery and design center to prospective buyers.

The property’s 182 one- and two-bedroom residences range in size from 650 to over 1,350 square feet. Each residence features hardwood floors in all living areas and porcelain tile in the kitchen, baths and foyer. All of the homes include gourmet kitchens with gas cooking, stainless steel appliances, quartz countertops, baths with soaking tubs, and gas for efficient heat and hot water. Outdoor balconies or terraces and spacious walk-in closets are offered with nearly every home.

A rendering of the living room space at The Lexicon.

One-bedroom homes at The Lexicon start at $415,000 and two-bedroom homes start at $620,000. With easy access to NoMa-Gallaudet Metro station, Amtrak, VRE, Marc and Interstate 395, The Lexicon gives residents ample means to travel and explore the city and beyond. Residents will also be treated to over 130 of the best restaurants, shops, museums and entertainment venues the city has to offer, all within walking distance.

A rendering of the pool at The Lexicon.

Amenities are in abundance at The Lexicon and include a full-time on-site manager, a concierge service, a fully-equipped business center, a state-of-the-art fitness center, a two-level cascading pool, a club room and complimentary bike storage. Three levels of underground garage parking ensure that all residents will have the opportunity to purchase a parking space and individual storage spaces are available to purchase. The Lexicon also has 8,000 square feet of retail space on the first floor.

The Lexicon sales gallery, located at 72 Florida Avenue NE, is officially open. Weekday appointments are available, and an open house is held every Saturday and Sunday from 12-4pm. Pre-construction sales are underway, with the earliest move-in dates slated for late summer 2017. Future owners have the exclusive opportunity to hand select finishes and upgrades for their home.

For more information about The Lexicon or to schedule an appointment to visit the sales gallery, contact Jennie Mann with McWilliams|Ballard by phone at 703-945-6983 or via email at

Washington Post Explores Gallery Towns at Monroe Street Market

Neighborly rowhouses within walking distance of a bustling arts district

By Audrey Hoffer September 7 at 7:00 AM

Dining and living rooms stretch from the kitchen across to the other side of the unit. (Benjamin C Tankersley/For The Washington Post)

Brookland in Northeast Washington is one of the city’s new urban destinations. Cranes crisscross the sky, bringing up low-rise residences and commercial buildings. A Metro station is just steps from a weekend farmers market, restaurants, cafes and an art corridor packed with galleries and craft shops. And because Brookland lies in the shadow of Catholic University, it’s a bedroom community for faculty and students.

Gallery Towns is a new collection of 45 townhouses on two acres along three blocks — Seventh Street, Lancaster Street and Kenneth Street. They are walking distance to everything William and Leigh Bowman need.

“I walk to work in six minutes,” said William Bowman, newly appointed dean of the Busch School of Business and Economics at Catholic University. “We walk to mass daily at the Basilica of the National Shrine. We can invite colleagues and students to visit, and they don’t have to take a car to get here. And some of my students live down the block.”

Mike Dickerson and Jen Flinn came from Takoma D.C. at the end of May. They’d looked at rowhouses and townhouses for a couple of years but never hit upon the right thing.

“We managed to come out here on a whim. We wandered through and fell in love and made our decision on the spot. We’ve actually come to like the area even more than when we looked at places,” he said.

The streetscape is urban, and the townhouses look like a contemporary version of older rowhouses across the city. “If you look at the surrounding neighborhood, you see that everyone has a front porch,” said Jennifer Felix, a community sales manager. “We took note of that and designed all units with a small front porch. It’s very neighborly.

Units are soundproof: Bozzuto built Gallery Towns, and McWilliams-Ballard is handling sales. Twenty-seven units are sold. Eighteen are for sale. “I was here 10 years ago when the neighborhood was a threatening place to be, but Bozzuto changed the character,” William Bowman said.

The four-level residences are arranged in three groupings that form a triangle around a parking courtyard. This placement confers maximum visual space and window privacy. Most homes don’t face another.

Three models — Bartlett, Benton, Calder — offer units that are 16 or 18 feet wide, with either a garage or a finished basement and back yard. The back yards are fenced and big enough to meet the District requirement that barbecue grills be 10 feet from residences. All units have at least one parking space, and a few have two. There will be 15 visitor spots.

Kitchens are on one end of the main living floor, and light pours in from three large windows. Cabinetry is flat-faced, and stoves vent out. Dining and living rooms stretch from the kitchen across to the other side of the unit.

Master suites are in the rear so street noise is at a minimum, and walls between units are soundproof. “We never hear our neighbors or the 8-week-old baby next door,” Bowman said, “though I do like babies.”

Master bedrooms can accommodate king-size beds, and there are two side-by-side closets. Master bathrooms offer a double vanity. “They’re a nice feature. I like to say they can save marriages,” Felix said. Laundry hookups are in a closet. A second bedroom and bath is on the opposite end of the unit.

The fourth-level loft can be configured as an open-space lounge and wet bar, bedroom and sitting area, media room, office or playroom. A rooftop deck is standard, and a one-or-two-sided gas fireplace is optional.

What’s nearby: Arts Walk at Monroe Street Market is a wide pedestrian street with more than three dozen studios and workshops for painting, sculpture, leather, photography, poetry and music. There are free nightly community events, including walks and talks and music and dance. Check for a schedule. Dance Place, in a colorful building designed by a local architect, offers performances and dance classes in tap, hip hop, West African, salsa, modern, flamenco and classical. Busboys and Poets is a bookstore, cafe, bar and event venue with a wide sidewalk seating area. Smith Public Trust is a multicultural communal art space and restaurant with a 40-foot-long bar made from a metal shipping container. Filter Coffeehouse and the Bike Rack are two stores in one space, so you can grab a coffee as you try out bicycles.

Schools: Brookland Education Campus @ Bunker Hill serves prekindergarten to eighth grade, and Roosevelt High @ MacFarland serves ninth to 12th grades.

Transit: Metro station Brookland-CUA on the Red Line is walking distance. There are 10 bike racks and 16 lockers. Brookland borders Maryland and is surrounded by Petworth, Columbia Heights, Trinidad and Langdon.

Gallery Towns

613 Lancaster St. NE, Washington, D.C.

The 45 four-level townhouses are priced from $799,900 to $935,900 .

Builder: Bozzuto

Features: Exterior facades are brick in varying shades of red, and rears are covered in HardiePlank siding. A gas furnace is 92 percent high-efficiency. Windows are Jeld-Wen energy-efficient, insulated, vinyl, single-hung with screens. Door hardware is by Schlage. The interior is wired for high-speed Internet, cable and telephone. Ceilings are nine feet on three levels and eight feet on the fourth. Energy Star kitchen appliances are by Whirlpool. There are maple cabinets, quartz counters and a Kohler faucet.

Bedrooms/bathrooms: 3 to 4 / 3 to 4

Square footage: 1,900 to 2,300

Homeowners association fee: $160 per month

View model: 1 to 6 p.m. Monday, 11 a.m. to 6 p.m. Tuesday to Sunday

Sales: Courtney Ritter or Jennifer Felix, 202-853-1784 

Urban Turf highlights 2030AP’s Few Remaining Penthouse Residences

August 9, 2016 by UrbanTurf Sponsor

The One-Five, Urban Turf Discovers Capitol Hill’s Newest Condominium


July 12, 2016
by UrbanTurf Sponsor

With sales already underway for Capitol Hill’s newest 41-unit condominium The One- Five, this weekend is the first opportunity for prospective buyers to tour the property’s brand new model home.

The One-Five includes junior one-bedroom, one-bedroom, one-bedroom with den and two-bedroom units. All homes include open floorplans, floor-to-ceiling windows, hardwood floors throughout, stainless steel Bosch appliances, custom cabinetry, white quartz countertops and nine-foot ceilings. Select first floor units include private outdoor terraces, and many of the upper level units offer expansive views of Pennsylvania Avenue and the Capitol.

Amenities include bike storage and a shared roof deck with panoramic views of Capitol Hill. A limited number of garage parking spaces are also available.

The One-Five is centrally located at 1500 Pennsylvania Avenue SE, just blocks from the Potomac Avenue Metro station, Harris Teeter and Eastern Market, and is also close to the H Street Corridor. To book a tour between 1pm and 4pm on Saturday or Sunday (July 16th or 17th), visit The One-Five online here. Move-ins for the property will begin in late August/early September and prices start in the low $300,000s.

Urban Turf Covers Abdo’s The Select at Gaslight Square

Coming Soon: 37 One- and Two-Story Condos in the Heart of Arlington

The Select, the third and final phase of Abdo Development‘s award winning Gaslight Square condominium, is under construction with an anticipated completion date of mid-2017. Located in the heart of Arlington, The Select comprises 37 one- and two-story condominiums, featuring one to three bedrooms, volumetric floor plans, modern finishes and direct elevators.

With both 19-foot ceilings and a corridor-free design, the homes will offer unparalleled privacy and an abundance of natural light. The Select’s two-story courtyard lofts include 350 to 450 square feet of outdoor space, while penthouse residences have nearly 300-square-foot private rooftop terraces.

“The Select at Gaslight Square has sold over 20 percent of the available units during the developer pre-release period.  This illustrates the quality of the product and the related demand. We are excited to open the property to the public,” says Clint Mann, Executive Vice President at McWilliams|Ballard. ​​

Additional features at the new residences include Wolf-Subzero© appliance packages, custom bathrooms, designer lighting and hardwood flooring throughout. Secure and private underground parking is also available.

The Select is located 1610-C N Queen Street (map) between the Courthouse and Rosslyn Metro stations, close to dining and entertainment in Arlington as well as all of the luxuries of Georgetown and the Rosslyn-Ballston corridor.

To learn more or schedule a tour of The Select at Gaslight Square residences, visit the property’s website here.

Washington Post Covers Stonehall Bethesda

More upscale condos coming to Bethesda

May 18 at 5:30 AM

Downtown Bethesda is quickly becoming high-rise condo central, where developers are building upscale, expensive homes for downsizing empty-nesters and younger professionals.

Access to Bethesda’s restaurants, shops and entertainment venues as well as to the Bethesda Metro station is the prime feature drawing buyers to the area, along with the attraction of living in a new residence with concierge services and on-site amenities.

Stonehall Bethesda, a 46-unit condo to be built at 7706 Woodmont Ave., at Battery Lane, recently opened a sales center for prospective buyers. Models and the building itself are expected to open in summer 2017.

The units will have an open floor plan, hardwood flooring, tile flooring in the bathrooms, quartz counters and stainless-steel appliances in the kitchen, oversized windows, quartz counters on the bathroom vanities and walk-in closets. Some of the residences include a balcony or terrace.

For more information and updates, or call the McWilliams Ballard sales office at 301-747-3217.

Skip to content